To do so, JFRI will advance the amphibian agenda of creating and maintaining viable habitat, namely clean water and healthy watersheds. Following the scientific principles of conservation biology, JFRI will focus its attention on public agencies, ensuring that amphibian interests are protected. JFRI intends to work cooperatively with these public agencies, but will take legal action if necessary.

JFRI will conduct campaigns to stimulate public awareness, understanding, and involvement in the importance of maintaining and enhancing healthy watersheds and their attendant aquatic and riparian habitats.